New video shopping platform was designed and introduced by Google’s latest experiment. The company launched ‘Shoploop’ a project from Google’s internal R&D division, Area 120.
Lax Poojary, the founder of ‘Shoploop’ had previously worked on online trip planner, Touring Bird, also at Area 120. Last year, that effort became one of a small number of R&D projects to graduate and became a part of Google.
This new idea for interactive shopping was inspired by how consumers today use a combination of social media and e-commerce sites together when considering purchases, says Poojary. For example, users use to switch between a social media app, like Instagram, then head to YouTube to see a tutorial or demo, then — if they like what they saw — actually make them purchase.
For example, Amazon runs a lives streaming platform, Amazon Live, on its own retail site. YouTube this year introduced new ad format shoppable and is placing various products to buy underneath videos. Facebook has enabled live shopping, as well, and made an acquisition in this area in 2019 and Instagram now has its own Shop destination, too.
There are also a number of mobile shopping startups that have embraced video, like Dote, which raised $12 million last year. Popshop Live raised $3 million in January. NTWRK combines shopping and live events. Depop sells with both photos and videos, similar to Instagram.There’s also Yeay, Spin, and other apps. And there are startups focused on providing technology for brands and influencers engaging in this space, like Bambuser, MikMak, and Buywith, to name a few.
So we can say ‘Shoploop’ hasn’t discovered a new, untapped trend. It’s simply joining with other competitive apps.
In ‘Shoploop’ users don’t just scroll through images and text, but instead watch videos where creators show off things like nail stickers, hair products or makeup which makes consumers interactive. The team is starting with products in categories such as makeup, skincare, hair and nails and its working with creators, publishers and store owners in this market for the app’s content.
Google’s larger mission may prove important with such products around Shopping, if it gains traction. Google recently redesigned its Shopping vertical and shifted it to include mostly free listings, in response to Amazon’s growing ad business. Discovering more ways to engage online consumers could be beneficial to the internet giant Google, and this video-slash-influencer fueled shopping experience appeals to a younger demographic, in particular.
Shoploop is launching today on mobile and is working on a desktop version. You can reach it via https://shoploop.app from your smartphone.